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Writer's pictureStefano Messori

Design thinking: how to get your business started

Design thinking is a powerful tool that can help startups create a sustainable business model and be more creative in their approach to innovation. It involves taking a creative approach to problem-solving, and can help founders think outside the box when it comes to developing their business.



Design thinking business art


A key part of design thinking is understanding your customer and what they want or need, which are frequently un-articulated. This means conducting ethnographic interviews and getting feedback from potential customers to discover more about their lives. It's also important to have a clear vision for your business and to be able to articulate this in a way that resonates with people.


Being creative is essential for any startup, and design thinking can help founders come up with new ideas that could lead to success.



Design thinking requires team work


Design thinking is a process that helps to identify and solve problems creatively. It's a great tool for founders of startups because it can help them come up with new ideas that could lead to success. Design thinking is all about being creative and innovative, which are essential skills for any entrepreneur. It's a process that can be used to come up with new business models, disruptive innovations, and sustainable solutions.


Design thinking is also a great way to improve communication and collaboration within teams.

By working together in a more collaborative and creative manner, teams can come up with better solutions to problems. And, of course, creativity is essential for innovation, so design thinking can help startups become more innovative and successful.

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