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Strategy - linking planning to innovation


This manifesto, ‘The lost link between planning and innovation’ highlights the fallacies of the 'conventional strategic planning process' in terms of fostering a capacity for innovation in organisations.




The creation of a formal ‘strategic plan’ should keep an organisation on track, facilitating a more structured approach to strategy making.


Unfortunately, this does not reflect the reality in many organisations.



The manifesto explains how the following points represent a new agenda for organisations eager to develop a strategic planning process promoting innovation:


  1. Define a hierarchy of goals and matrices for measurement
  2. Move away from budgeting
  3. Empower communication
  4. Build alignment
  5. Redesign the leadership model.


Strategy - the lost link between planning and innovation