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Company Positioning Template


If you require a tool to examine your company’s positioning within your industry then look no further.


Simply download this free or premium company positioning template (MS Excel) and fill in the required information. The concentration of the required data in the model will help you to focus on the factors that determine the level of competition present in your specific strategic group within your industry.



This download includes a template for structural analysis within an industry contained in an MS Excel spreadsheet developed on the basis of Porter's framework;

Company positioning template



Here you can download a .pdf document containing instructions for the use of the template and referring you to the materials needed for the realisation of the project.








Identify and map the different strategic groups present in your industry, identify your company positioning within the industry and clarify the trends and changes affecting the strategic groups in the industry and how these might influence or improve your company’s positioning in the industry.




Now available the unlocked version of the company positioning template!

This version allows you to:

  1. completely personalise its content;
  2. add extra boxes and info;
  3. create as many copies as you want;
  4. easily share info with your colleagues;
  5. collaborate by uploading it on the cloud.