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Wednesday, 17 September 2014

Re-defining special

Special is for few, not for the masses.

If you need a huge turnover in order to make a living... ‘obviously’ you are not selling something special.

Special commands a higher price (than average) because it generates unique value for few.

That’s your job as an entrepreneur: re-define the concept of ‘special’ for the people you want to delight.

You don't create another product or service... rather you re-shape our experiences.

Friday, 08 August 2014

The compulsion to scale

Small is beautiful, yet many of us feel the looming pressure to scale, to expand, to increase efficiencies, to standardise processes and streamline best practices.

 

And when this process starts… our brilliance begins to suffer.

 

How can we save another buck? How can we squeeze another dollar out of that process? How can we make our employees work harder and cheaper?

 

Yes, these questions take our breath away from greatness, because we stop asking the right questions: how do we build something unique, anticipated and awesome. How do we inspire our employees to exceed their limits by doing something that matters? And ultimately: how do we exceed the promises we make to our customers?

 

Shifting form one type of questions to another happens suddenly… therefore we need to constantly ask ourselves which answers we are looking for. 

Monday, 21 July 2014

The right size for your idea

Any idea, project or opportunity is meaningful within appropriate boundaries.

 

Taking the time to discover where those boundaries lie and how they are shifting is as important as the idea itself.

 

N.B.:

 

The boundaries of your project may shift for two reasons:

 

  1. You: as you grow, the impact of your project may grow as well.
  2. External factors: e.g. technology enabled me to send you this for free. 

 

A hint:

 

It’s more rewarding to work hard to move your boundaries forward than trying to change external factors. 

Wednesday, 25 June 2014

Writing our (own) horoscope

is what we can chose to do every single day.

 

The alternative is reading the ‘what the stars say’ section in our favourite newspaper or magazine.

 

The difference between the two is simple: in one we are in charge, therefore responsible for our future; in the latter we are just passengers, waiting for someone else to lead us wherever they want.  

 

The good news: it’s never too late to take responsibility, to step up, to take control over the choices we make on a daily basis.

 

The choice is our - it manifests itself every single morning - acknowledging this is the first step.

 

Be ready.

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