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Thursday, 23 February 2017

Strategic Design - Exploiting ignorance, creative thinking for business innovation

Last week I delivered a short talk on the impact of strategic design on business success at the annual Research and Innovation conference in Dublin. 


Exploiting Ignorance: creative thinking for business innovation.



In this talk you can find answers about: 


1) Why do we need creativity in business?


2) What is the first step in embracing creativity? 


3) What's the difference between creativity and innovation? 


4) How is creativity entering the business world?


And now the question is: are you going to embrace creativity? If yes... when?